In recent years, Kaizhou has seized major strategic opportunities such as the construction of Chengdu Chongqing double city economic circle, the coordinated development of Sichuan Chongqing Wanda Development Area, and the construction of Bashu Cultural Tourism Corridor. Guided by the creation of Hanfeng Lake National Tourist Resort, it has comprehensively promoted the construction of "a city of culture, sports, food, and lakes", and promoted the high-quality development of Kaizhou's culture, tourism, and sports industries, so that every tourist can find their own happiness and emotion in Kaizhou.

The lakeside city is picturesque. Photographed by Yu Qiangying

Optimize the layout of industrial clusters

In 2009, after the impoundment of the Three Gorges Reservoir, Kaizhou had the largest artificial lake in the Three Gorges Reservoir - Hanfeng Lake. Hanfeng Lake Tourist Resort is surrounded by mountains on all sides and is harmonious with the city. It has unique natural and cultural landscapes such as lakeside wetlands, wind and rain covered bridges, Kaizhou Juzi Garden, Comrade Liu Bocheng Memorial Hall, Kaizhou Old City, Shengshan Park, Dajue Temple, Wuyang Island, aquatic sports center, 46 km leisure lakeside trails, 3 million square meters of lakeside parks, and tourism products such as wetland bird watching, lotus watching and fishing, boat boat tour, water sports and leisure are favored by tourists.

Eco city egret home. Photographed by Wang Xiaoyu

The beautiful Hanfeng Lake has been awarded the National Water Conservancy Scenic Spot, National Wetland Park, Municipal Tourist Resort and National 4A Tourist Attraction. Last year, Hanfeng Lake was also identified as the first batch of national pilot units of the National Water (Sea) National Leisure Sports Center and the only one in Chongqing, becoming a "trendy place" for sports.

Since 2022, Kaizhou District has adhered to the concept of "one game of chess", done a good job in the creation of national tourist resorts, and made all-round efforts in mechanism and system, project construction, cultural and tourism activities, etc. The second phase of the old city of Kaizhou has opened streets to welcome guests. Hanfeng Yinxiu, Love Theme Park and Kaizhou Bridge have been completed. The water sports center, Yuqing Museum, camping base and Three Gorges Water Park have completed the preliminary work. More than 10 water leisure activities, such as water paddles and water bikes, have been developed. Research activities, such as wetland science popularization and water sports training, are rich and colorful. For many years, Hanfeng Lake Water Happy Season series activities have been held, and dragon boat race, paddle race, swimming race and other events are in full swing. At the same time, Kaizhou District has also integrated high-quality tourism resources such as Liu Bocheng's former residence, Liu Bocheng Memorial Hall and Xuebao Mountain, and launched a four-color tourism route of "Shuaixiang Red Research", "Hanfeng Lake Blue Holiday", "Xuebao Mountain Green Health" and "Rural Golden Experience".

"Since this year, Kaizhou has made overall planning for the resort and urban leisure space, with a total of 15 projects under construction and a total planned investment of 1.2 billion yuan. In order to speed up the construction of the international tourism resort at the junction of the Great Three Gorges and the Great Qin and Pakistan, it has gathered vigorous momentum and also made the masses feel more satisfied." The relevant person in charge of the District Culture and Tourism Commission introduced.

Enrich the supply of holiday products

A few days ago, at the construction site of the Tourism Information Consulting Center in Hanfeng Lake Resort, we saw that large-scale machinery and equipment were working hard to level the foundation, while workers were busy building templates. The scene was very busy. The completion of the project will greatly improve the level of tourism infrastructure in Kaizhou, and bring tourists a more high-quality, convenient, safe and fast tourism service experience.

In recent years, Kaizhou has invested a lot of energy in the construction of infrastructure and supporting facilities in Hanfeng Lake Tourist Resort. Focusing on the core tourism elements such as "food, accommodation, travel, shopping and entertainment", it has made efforts to improve the level of accommodation facilities, catering, shopping, leisure and entertainment, and further enriched the supply of holiday products.

The lakeside night market is brightly lit. Photographed by Wang Xiaoyu

In order to highlight the "advantages of the lake", Kaizhou District has focused on creating 12 types of holiday products, and cultivated "2+8+8" core holiday products and leisure and entertainment activities. Among them, lakeside camping products are unique, including music performance camping, biking and running friends camping, parent-child book bar camping, etc; Kaizhou Golden Kitchen food products are also highly praised. In addition, Liu Bocheng Memorial Hall's red research, wetland research, Kaizhou Juziyuan research and other products are also popular with tourists. At the same time, Kaizhou District has also cultivated the cultural intangible heritage blocks and lakeside food blocks of the old city of Kaizhou, and has created core holiday products such as water leisure, water sports, smart marathon, water show, night tour around the lake, and has regularly carried out leisure and entertainment activities such as cycling around the lake (running), parent-child recreation, water leisure, water performance, cultural experience of the old city, wetland science popularization, providing tourists with a rich and colorful holiday experience.

In terms of accommodation, Kaizhou District has built diversified resort accommodation facilities around the requirements of "resort accommodation". Through the integration of idle assets around the lake, China Merchants introduced two high-quality hotels, and upgraded a number of tourist hotels around the lake and tourist homestays. In addition, it has also built a camping base near the lake, created the product portfolio of "camping+paradise", the first city near the lake in northeast Chongqing and northeast Sichuan, and formed a holiday accommodation product system with appropriate scale and complementary functions.

At present, Kaizhou District has cultivated more than 500 night operators and about 200 cultural and tourism industry operators relying on the Hanfeng Lake Tourist Resort Ring Road, forming a one-stop and diversified consumption scene.

Promote the improvement of consumption level

In recent years, Kaizhou has continued to explore the development path of "tourism+" and "+tourism" industry integration, and is committed to innovating tourism products, formats, models and services to improve the consumption experience of tourists and stimulate consumption potential. The relevant person in charge of the District Culture and Tourism Commission said that, in the next step, Kaizhou District will focus on integrating tourism and related industry resources, and promote the time-space convergence and reconstruction of urban leisure and tourism.

Specifically, Kaizhou will strongly support the business circle around the lake to carry out night promotion activities, enrich the supply of diversified products such as "night shopping", "night food", "night travel" and "night entertainment", and accelerate the cultivation of characteristic tourism and leisure blocks such as Kaizhou Old City, Binhu Food Street, and comprehensively improve the supply quality of tourism elements, including star hotels, theme hotels, and tourism home stays. In addition, it will actively promote local specialties, such as Kaizhou sausages, Kaizhou mixed steaming, etc., create a name card for Kaizhou cuisine, and rely on the "Kaizhou Golden Kitchen" food street to expand and strengthen local brands, while developing cultural and tourism activities such as on-site performances and intangible cultural heritage exhibitions.

The contestants paddled on the Hanfeng Lake and enjoyed the charm of water sports. Photographed by Yi Xingbing

In terms of promoting the integrated development of tourism and multi formats, Kaizhou will deeply practice the concept of "tourism+" and "+tourism". In terms of integration of tourism and technology, it will promote the construction of "Internet+" experiential consumption scenes and create a new space for immersive experience; In terms of integration of tourism and transportation, self driving RV camps, characteristic scenic roads and other facilities will be built; In terms of integration of tourism and commerce, we will vigorously develop new tourism models such as business circle tourism and food tourism; In terms of integration of tourism and health, a new complex business model of "medicine, medicine, nutrition and health" will be cultivated.

In addition, Kaizhou will give full play to the water resources advantages of Hanfeng Lake, continue to build "Hanfeng Lake" series of brand events, and build three major event systems, namely, international top events, national high-level professional events, and self owned brand events. By holding activities such as the water fun season, a good situation of "one person participating, whole family traveling, one day participating, many days staying" will be formed, and then the related consumption will be extended and expanded, and the gold brand of "sports+tourism" in the Great Three Gorges and Great Qinba region will be shaped. At the same time, Kaizhou will also actively cultivate diversified tourism vacation products such as cycling, running, exhibition viewing, research, parent-child camping, accelerate the integration of cultural, tourism and sports industries, accelerate the establishment process of Hanfeng Lake National Tourism Resort, constantly deepen the integrated development of "tourism+" and "tourism+" industries, and enhance the competitiveness and influence of the tourism industry. (Li Yan)